Here Is Why RIG Has Become Our Fav Brand From The India Runway Week
The 10th season of India Runway Week hit the ramps in Delhi on April 21st and took the fashion world by storm!
Day 2 of the three-day fashion extravaganza featured collections from the best of the industry, like Apash by Aparna and Shruti, Rav by Vashu, Élan by Rahul & Vidhu, Vintage Loom by Ashina Chharia and so on! But the showcase that caught our attention was that by RIG, a clothing brand from the Future Group.
RIG is a brand that stands for the idea of being raw and doing what your heart says. It is a brand of utility wear designed especially for the young experimental generation. The idea of RIG goes beyond just the ‘physical’ thrill of an adventure.
It talks to Inquisitive souls who are always looking for excitement that lurks in the unknown, Seekers of fantastical, surreal, out of the ordinary mental adventures.
Their collections are inspired by travel and feature tones and designs that influenced by the elements of earth and water. Spread over joggers, cargoes, multi-pocket pants, shirts, T-shirts, etc their garments provide the built-in durability and comfort of an adventure gear!
RIG is perfect for both your everyday routine as well as the adventures that you take upon!
At the India Runway Week they showcased an exciting line of clothing called #TheRigMirage. The brand also had a lounge area at the India Runway Week arena, where they showcased multiple installations and their designs, followed by the launch of their brand video.
At the event, multiple bloggers from the fashion industry were invited to experience the lounge area and were given a brief about the brand and their ideology.
The highlight of the event was when Karan joined the event. He is the first Indian to get his eyeballs tattooed! His raw and brave personality made him a perfect representative of the brand.
The rough, edgy outfits and the brand’s philosophy were enough to make RIG our favourite brand that walked the ramp at India Runway Week.