#9MinutesOfFashion: India’s largest crowd-sourced photo shoot at Select CITYWALK


Celebrating 9 years of bringing the best of fashion to Delhi, Select CITYWALK will be opening its doors over three days this October, to a team of photographers, stylists and makeup artists to put together India’s largest crowd-sourced photo shoot – ‘9 Minutes of Fashion’. For the very first time in India, 9 Minutes of Fashion will have over 1000 people take part in a fashion photo shoot on 5th, 6th & 7th October. This digitally-led campaign promises to be the biggest and most exciting concept by Select CITYWALK yet – the importance of fashion in our everyday lives will be explored, captured and ultimately celebrated.




An open for all event, ‘9 Minutes of Fashion’ is a call to action for everyone who would like to showcase their individuality in a unique style. Each individual will be shot within Select CITYWALK’s premises styled in the fashion labels and brands it houses. Participants will be styled in garments from some of the biggest names in fashion, such as Aeropostale, Armani Jeans, CK Jeans, GAP, H&M, Massimo Dutti, Tommy Hilfiger and ZARA to name a few. Registration will be done on the spot on 5th, 6th and 7th October itself at the central atrium and at the plaza of the shopping centre after which the participant will be photographed professionally. Each and every participant’s personal and social media details as well as the looks worn by them will be noted duly. Post-campaign, the finished shot will be available online with a download link for the participants to post on their respective social media accounts.

Select CITYWALK is creating a safe space for just about anyone to explore the fashion model within them; to put to practice and express their personal style, supported by an incredible team of professionals. Every single participant’s beauty, empowerment and confidence will be highlighted in each shot, with a generous dose of the best fashion brands for good measure!



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