OLIO, the fashion brand, is a series of bite sized stories that emphasize mood, rather than delving into plot. The brand emerges from a conjunction of ideas, spaces & individuals brought together by a mutual love for geometry that got lost in parks & all things sushi. The brand has an established reputation for creating contemporary pieces, designed to be worn day in & day out, focusing on material & interaction with the body. The clothing lines unite fun with functionality, formed with comfort, character & color.
OLIO recently launched its first offline shop space, The OLIO Storeys, in Lado Sarai. An extension of their online web space, OLIO launched its shop after meeting huge success on the e-commerce side. OLIO Storeys manifests the clean modern design sensibility of its virtual counterpart while catering to the needs of all the traveling shoppers.
Food For Thought:
- The brand believes that an ideal design solution is the synchronization of form, function and materials. This guiding principle demonstrated at The OLIO Storeys too, works with clean lines & minimal materials, created with few simple structural frameworks.
- The beautiful light weight pine wood extends from the high ceiling of the shop that forms the three basic shapes – triangle, rectangle & circle. Also acting as racks, they function as the most eye catching feature of the store.
- Attention to detail remains the key feature of the store design that brings together interesting elements & lots of greenery. A giant cactus, a variety of succulent, graphic hand-made applique curtains with a fried egg carpet that stands out against the concrete flooring adds a bit of quirk to the otherwise industrial feel of the store.
So, what are you waiting for? Hop in your car & visit the store ASAP!
Where: F-125, Lado Sarai, Behind Crescent Mall
Store Timings: 11 a.m. – 6 p.m. (Sunday Closed)
For Location: Click Here
