Founded in 2015, ANOMALY is a contemporary clothing brand specialising in minimal essentials that are refined, elegant and versatile. The brand embodies a way of life for the modern woman who prefers understated elegance to superfluous ornamentation – the subtle sophistication of simple lines. The notion of work and leisure are synonymous nowadays, where the perfect solution lies in balancing both, through functional garments that are chic and timeless.
This need is translated into a classic, well-tailored and utilitarian mode of dressing that underlines the brand’s design ethic. Superior finishing details and construction techniques are used to craft a beautiful product. Handcrafted by extremely skilled artisans; each garment is carefully designed with a keen attention to detail, fit and construction. Clean design, functionality and versatility are at the very core of the design process. Superior finishing and stitching details are used to create an elevated product while constantly striving to make it affordable to the customer. Quality, utility and affordability can go hand in hand – the foundation of the brand’s ethos. Headquartered in Shahpur Jat, the creative hub of New Delhi and supported by an inhouse team, ANOMALY brings to the discerning woman thoughtfully created wardrobe staples and corporate wear while offering an aesthetic that sets one apart.
Medha Khosla – Creative Director
After graduating with a BFA from the prestigious Pratt Institute, Medha spent a decade in New York pursuing a career in design and technical design, working for iconic brands like DKNY as well as several high street retailers. However, soon inspired by the evolving fashion sensibilities of the Indian cosmopolite,Medha decided to move back to New Delhi with an urge to create an online clothing brand that offered well-tailored, everyday clothes seeking to bridge the gap in the market for high quality yet affordable separates. The result was ANOMALY.
ANOMALY is a contemporary clothing brand that provides everyday clothing solutions with a keen attention to detail and superior finishing. While the brand’s aesthetic is minimal and clean, Medha ensures that the core brand philosophy remains quality, fit and good design at an affordable price. Focusing on fashion oriented women and urban professionals, Medha ensures that the range covers everyday casual and corporate wear that can be dressed up or down.
The brand is a representation of her own philosophy on fashion – less is more, with an emphasis on contemporary design at affordable prices, natural fabrics and high end finishing details. For now, ANOMALY is an online only brand selling domestically and internationally with a focus on producing limited products to maintain quality and exclusiveness
Handcrafted by extremely skilled artisans; each garment is carefully designed with a keen attention to detail, fit and construction. Clean design, functionality and versatility are at the very core of the design process. Superior finishing and stitching details are used to create an elevated product while constantly striving to make it affordable to the customer. Quality, utility and affordability can go hand in hand – the foundation of the brand’s ethos.
Headquartered in Shahpur Jat, the creative hub of New Delhi and supported by an in-house team, ANOMALY brings to the discerning woman thoughtfully created wardrobe staples and corporate wear while offering an aesthetic that sets one apart.
Shop the complete range of everyday essentials and corporate wear exclusively on www.shopanomaly.in.
Connect with ANOMALY:
facebook.com/shopxanomaly
Instagram – @shopxanomaly
