Celebrating its 10th anniversary in India, naturally-inspired global beauty brand The Body Shop launched its fresh new design at its ‘ASIA FIT STORE’, Galleria Market, Gurugram. The store oozes of splendor of nature through its ambience and opulence. With this store, the brand offers a heightened personalized customer experience through unique display of products and experiential zone which ensures to uplift the sensorial experience of any customer.
Celebrating 40 years of conducting business as a force for good, The Body Shop launched its global campaign: Enrich Not Exploit Commitment. The campaign marked the beginning of their aim to be the world’s most ethical and truly sustainable global business. The Commitment underpins all aspects of The Body Shop’s business and comprises 14 measurable targets to meet by 2020, under three key pillars –
- Enrich the People
- Enrich the Planet
- Enrich the Products
The Body Shop India’s first Asia Fit Store is a wonderful way to bring the Commitment to life to customers everywhere. The Body Shop has been recognised for the positive values it embodies, thereby increasing the spotlight on their iconic products as well as the fine ingredients and communities they work with.
About The New Store:
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The store adds to The Body Shop’s repertoire of ethically and sustainably-produced quality products with new bespoke elements that allow for even more personalised consultations that the brand is known and loved for.
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The Body Shop Asia Fit Store in India is the third store in the world after Japan and Singapore to showcase new design elements that help create a more inviting ambience for consumers. Wood furniture made from certified timber with natural oak finish and a warmer colour palette accompany a “hanging garden” ceiling raft which brings consumers back to the brand’s roots.
So, go visit the new store and tell us how you find the new products.
